E-ethnography (Mandate)
Project owner: Emanuele Rapetti
Project staff: Snjezana Misic, Marina Butti Romanova
Period: October 2008 to June 2009
Funding agency: internal funding
This research aims to study, with qualitative-ethnographic methodology, how people learn, in the knowledge society, observing e-learning experiences and studying ICT use at work.
The main goal is to understand deeply what has been changing in learning experiences ever and ever more technology addicted (at school as well as at job).
All the studies concerning generation of people born after 1980 (so-called “Y”), claim that these person should be really involved in the online world and well-skilled in using any kind of ICT.
We want to observe this dynamics in depth at the University and on the job. At the university, we have proposed the research proposed by JISC consortium aiming to listen and make hear the “learners’ voices”. The main question in “which ICT are used by learners and for which activities?”. The project is structured in two phases: quantitative (an online questionnaire) and qualitative (ethnographic interviews). On the job, we’re working with Network USIMPRESA companies. The research’s goal is to describe how “gen Y” people learn to work in the knowledge society.
We have customized the LEGO SERIOUS PLAYING methodology ad hoc to discover the technological potential of the HR.
Download a short presentation for companies.
We should provide a customized lego session for HR needs…
Contact us at:
+41 58 666 4609
Active on: e-ethnography, generation Y, HR training, LEGO
